Rolex Official Timekeeper for the 24 hours of Le Mans: Organized by Societe Sportive Professionelle de l’Automobile Club de l’Ouest, the 79th running of the 24 Hours of Le Mans will be held on June 11-12th, 2011. Widely recognized as the most prestigious endurance automobile race in the world, 24 Hours of Le Mans was created in 1923 and is a powerful draw for both celebrities and professional drivers. Actor turned motor sports enthusiast Paul Newman entered the Le Mans and placed second in 1979 – a widely publicized event of the time.
As the official timekeeper for the event, Rolex will honor the champion with a elegant Oyster Perpetual Cosmograph Daytona timepiece. Rolex has been Official Timekeeper for 24 Hours of Le Mans since 2001 and Title Sponsor of the Rolex 24 at Daytona in North America since 1992.
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