The Five Keys To Selling A Rolex

Are you thinking about how to sell a Rolex watch? Where do you start? We all know that Rolex have a great track record for keeping their value but there’s still more you need to learn. You’ll need to know five key points for determining the value of your watch, such as tips on finding the reference number, age, condition and other small details that will all contribute to evaluating the fair value of your Rolex.

Harold Freeman can help you determine the worth of your used Rolex timepiece. Read the tips below to discover the value of your watch.

1. Model Number

Every watch has a specific model number that corresponds to how the watch was manufactured, including: the material – stainless steel, Rolesor (stainless steel and 18k gold), Rolesium (stainless steel and platinum) or Gold; the dial; and the movement. The number can be found by removing the bracelet at the 12 side, as shown in the above picture. If you have the original Rolex paperwork/factory warranty, the numbers will match. This number is fundamental towards determining the value of your Rolex. If you’re not up to the task of removing the bracelet, let one of our watchmakers do t for you in the comfort of our store.

2. Serial Number

Every Rolex has a unique serial number. Before 2010, these numbers could be used to determine the date of manufacture, and after 2010 these numbers became random. For watches produced before 2005, they can be found  by removing the bracelet at the 6. Watches created after that date will have the number engraved in the “rehaut” (the space on the inside of the bezel between the dial and the crystal at the 6. Selling a Rolex with the paperwork matching the number on the original paperwork greatly increases the value of your used Rolex.

3. Condition

Condition, condition, condition: Mint condition watches, those with little wear or imperfections, will always bring in the most when selling a Rolex. While cleaning and servicing a watch shows care, replacing certain parts will not always help the value of the watch. Black dial watches that have changed to brown, considered a “Tropical” dial, are extremely desirable in the market place. Watches with original bezels and dials, even those with marks, can retain much of their value. Cases with nicks or dents that cannot be buffed out will affect the value of your pre-owned or vintage Rolex as well. The condition of a Rolex watch is a factor in determining what it is worth. Let our watch experts can help you access the condition of your watch.

4. Real Market Value

 Although we all like to believe our watch is the most valuable one of its kind available, the Real Market Value or “sell” price, is going to be how much a person is willing to pay for it. Depending on the watch – make, model, material and condition – the market will fluctuate on a regular basis. The most sought after watches, those in high demand , will also command the most money.

5. Warranty Paper & Box

Box and Paperwork: Nothing authenticates a watch better than the original box and paperwork; these show that the watch is an authentic Rolex. The paperwork is a credible resource for making sure you are selling a genuine Rolex.

There are many factors involved in selling a Rolex. Working with an authorized Rolex dealer will give you the confidence you need when the time arrives to sell your Rolex.

For more information: 727-586-2577